Radio Gup Shup 94.3 FM


Ruling the radio waves with glory for more than a decade in the eastern front..

Radio Gup-Shup 94.3 FM started its musical and infotainment journey from Guwahati in 2006 and today it is poised to cover more than 60% of geographical area of seven states of the North Eastern Region.

“GupShup 94.3 FM” is a FM Radio Station, ushering in a new era of entertainment based innovative radio programmes and delivering a unique listening experience to audiences. Over the years research has gone into planning and developing the content to provide round the clock listening pleasure to an audience of diverse age groups with varied tastes.


With five radio stations reaching out together from 'ear to ear'
Sation / State District / Major Towns Covered Primary Signal Coverage Area (Approx.) Population Coverage
(As per 2011 census)
Aizawl, Mizoram Aizawl / Sairang / Lengpui / Saitual / Darlawn / Mamit / N.Kawnpul / Champal / Kolasib / Serchhlp 2230 5,02,416
Dhubri, Assam Dhubri / Sapatgram / Bilasipara / Gauripur / Golakganj / Fakiragram / Bongaigaon / Gossaigaon / Baxirhat / Mancachar / Srirampur

Megalaya: West Garo Hills

West Bengal: Koch Bihar / Falakata / Alipurduar
5438 22.28,000
Guwahati, Assam Kamrup / Darrang / Morigaon / Nalbari / Baksa / Udalguri / Barpeta / Goalpara / Nagaon

Meghalaya: Shillong / Nongpur, Ribhoi District / East Khasi Hills / South West Khasi Hills / West Khasi Hills / East Garo Hills

Bhutan: Samdrup Jongkhar / Geleppo
28,028 57,23,087
Haflong, Assam Haflong / Jatinga / Malbong / Gujung / Mahur / Khatkhati

Nagaland: Peren District (South Western Part of Nagaland)
2017 3,98,000
Itanagar, Arunachal Pradesh Itanagar / Naharlagun / Sagalee / Honlongi / Ganga Papun Pare / East Kameng / Lower Subansiri / West Kameng / West Siang

Assam: Biswanath Chariali / Bargang / Gohpur / Bihpuria / Kolabari / Amguri / Narayanpur / North Lakhimpur / Bandordewa
3398 6,80,000


Creating 'Brand Position' with well endowed promotionals

We have our own developers and technical producers who can confidently integrate & execute ideas.

We have concept makers, copy writers, voice artistes and music arrangers inhouse who work in tandem with marketing team to give you an edge in pushing your product in the whole of North East as never before.


Meet some of creative people.
Radio Jockey
Radio Jockey
Radio Jockey
Radio Jockey
Radio Jockey
Radio Jockey


Discover our activities.

Radio Gup-shup has very popular mega event called 'Gup-Shup Music Awards' to showcase and honour musical talents of various genres in Assam and other states of North East India. With ever increasing success of this branded mega event usually held in February, which entered into its fourth year, has already been recognized as the most popular and prestigious calendar event of the region.

Rongali Bihu in Assam is the biggest festival which is also known as youth and spring festival. The Bihu Adda is branded property of Radip Gup-Shup which is usually held in popular public places on the eve of Rongali Bihu including the most popular bihu singers and dancers heralding the arrival of the youthful spring festivities.

The North East is not only a treasure trove of musical talents, the region is also a known abode of western music culture. There are innumerable local musical groups amongst the youths in states like Mizoram, Meghalaya and Nagaland who cultivate, practice and promote different genres of western music. Radio Gup Shup in keeping up with its North East DNA and '..proud to be local' tagline, has come forward to organize and promote a North East Radio Gup Shup Beat Festival from the year 2018. This western music festival is being designed again in a carnival spirit to be held in every winter on rotational basis in music hubs like Aizawl, Kohima, Shillong besides Guwahati from the next year.

Radio Gup-Shup endeavours & create social awareness on various public interest issues such as cancer causing tobacco and 'tamul' (Betel nut) chewing menace of the North East, public toilet upkeeps and cleanliness, women education in high population growth area of Assam, flood mitigation & relief, gender sensitization etc.

Radio Gup-Shup also tries to mobilize various Corporate Groups in the North East to come forward to work in these areas as their meaningful contribution by way of Corporate Social Responsibility (CSR).